August 07, 2015

For cultivating an award-winning career of reporting on science, technology, and aerospace, journalist Miles O’Brien will be inducted this year as an honorary member into Sigma Xi.

On a Google Hangout, he shared his tips on science communication.

On using social media to promote science to the public:

“I would encourage scientists who have any inclination in this regard to get in the game and get out there and start telling your own story as much as you can.”

On getting people interested in science through storytelling:

“There is an audience out there, there are people interested in this subject, and if the stories are well told the audience will find you.”

On emphasizing the human side of science:

“Scientists focus on specific findings, things, developments, whatever and a lot of time what’s most interesting to people is the hunt itself, is the process, and the person driving that hunt, what motivates them.”

To watch the full interview with Miles O'Brien, please visit his award page.